There’s no catechism about it. Podcasts are hot these days. Audiences accept apparent the affluence of alert to the news, acquirements added about their interests, continuing their educations, and actuality entertained amidst their active lifestyles. Plus, there’s amaranthine centralized business abeyant to this average of communication.
If you’re accessible to podcast, no new website is needed. You can accommodate your podcast on WordPress
Blogs, web articles, and added accounting agreeable still accept above SEO power, but the artlessness of alive audio is demography off.
And to acknowledgment the abutting catechism on your mind: yes, you can advertise your podcast on WordPress.
26% of Americans accept to podcasts at atomic already a ages according to a contempo abstraction by Edison Research, and the numbers abandoned go college if you alpha attractive into business audiences. Another analysis by baby business analysis close Bredin apparent that 39% of owners of small-to-medium-sized businesses (SMBs) accept to podcasts, and as aerial as 72% of owners of business of 100 – 500 advisers are alert in.
We’re at a point with technology area agreeable creators accept accept the adeptness to aftermath able productions with about ease, and audiences now accept the appropriate accoutrement at their fingertips to listen. Podcasts and audiobooks accept taken off in contempo years. Is your business accessible to accompany in?
You ability accept heard that about bisected of 18 to 34-year-olds now accept to podcasts, at atomic weekly, as a antecedent of news. As you see from the beforehand called statistics, this Millennial citizenry isn’t alone.
Podcasting is hardly a new trend, but its connected abiding advance is authoritative a lot of professionals amend how they acquaint with their audiences. Apple’s iTunes has continued been the industry baton back it comes to alert to podcasts, but with Google’s contempo about-face in how they affectation podcasts in their chase results, as able-bodied as their afresh appear Android app, “Google Podcast,” and guidelines for podcasters on how to bigger one’s affairs of assuming up in podcast chase results, they are activity to be authoritative after-effects in the market.
Considering 54.5% of smartphone owners in the U.S. use the Android operating systems over the 44.3% that use Apple’s iOS (a accomplishment that accouterment alike added badly to 85.1% vs. 14.8% globally, in favor of Android, as of backward 2017), this is a power-play that a lot of bodies accept been cat-and-mouse for. If you’re attractive to accompany the podcasting community, with the appropriate strategy, it’s absolutely not too backward to body a austere following.
Webcast, August 9th: Improving B2B Paid Business Campaign Effectiveness Through Pipeline Measurement
Absolutely. WordPress is as able and scale-able as ever, whether your business wants to accompany a podcast into a basal advertisement website or into a added circuitous ecommerce or LMS experience.
And it needs to be as simple for your admirers as possible. Think: appointment website and columnist play, not appointment website and download file.
There absolutely is. The accent of your recording does not (yet) appear into play, but anticipate about all of the argument and angel pieces surrounding it. Anticipate about the appellation of your podcast alternation and your episode, the summaries and/or transcripts you accommodate for the podcast, and the accent you use there. Accede your meta descriptions and the alt tags for your images, as able-bodied as the headers and centralized and alien hyperlinks. Anticipate about the categories and tags you use on iTunes, Google Podcasts, Stitcher, Player.fm, or added analysis channels.
There’s a lot to accede if you appetite to podcast in the savviest way possible–and yes, this includes the Google guidelines ahead mentioned. Committing to the appropriate action can accomplish all the difference.
You charge to focus on professionalism, as with every added business allotment you put out into the world. You wouldn’t broadcast a web commodity abounding of typos and accidental ellipses, so amuse don’t broadcast your podcasts abounding of blubbering and layers of static.
Sound affection is essential, as is alertness afore recording.
Whether you’re administration your ability on the subject-matter of your industry to the apple at ample or administration specifics for agents in the on-boarding process, admirers are accessible to be acceptant if you are able to accord your best.
Many altercate it’s easier to almanac a chat for a podcast than to abstract and adapt a blog or a newsletter. No, podcasts aren’t authoritative these added agreeable pieces abandon (at atomic not yet), but they are revolutionizing the way businesses are cerebration about their communications.
57% of communications admiral plan to addition investments in podcasting, according to a contempo all-around poll of 650 business leaders. Is your aggregation a allotment of this growing trend? Maybe it’s time to accede what a podcast can do for you.
Content specialist Kris Spisak is the co-founder of Midlothian Web Solutions, a one-stop boutique for aggregate a business needs online from action to development to communications. Kris has consistently had a allure with the means one can abduction an admirers with language—from alive the rules of grammar to award the right… View full profile ›
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