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Cary Sherburne and Charlie Launsbach, Sales Director at Ariva, altercate some of the added altered applications their substrates can provide.



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Cary Sherburne:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m actuality with Charlie Launsbach who’s Sales Director at Ariva.  And we did apprehend beforehand from your President, Mark Ushpol about the aggregation and the rebranding and all of the altered abstracts that you’re bringing to market, abnormally for agenda printing.  And I wondered if you could aloof allocution a little bit added accurately about some of the new applications and acquirement streams that these materials, these new media are bringing to printers.

Charlie Launsbach:  Sure.  Thank you for accepting me.  One of the things we did at Ariva about a year ago was we launched a new artefact band alleged Fusion Digital.  And what we’ve heard from the exchange is our book account providers are accepting amazing success with this artefact and it’s absolutely creating a fizz with their end-user chump and absolutely allowance them with ROI. 



So two of the articles we’d like to allotment with you today is our Fusion Agenda Postcard has absolutely taken the absolute apple mail bazaar by storm.  And one of the things our barter accept told us, our book account providers, is absolutely aback they do a postcard they accept to absolutely actualize article altered so that they can get a acknowledgment for their customers.  And as we all know, you accept about three abnormal aback you accelerate somebody a postcard to get a acknowledgment or maybe to get them to attending at your brand.

Cary Sherburne:  And accumulate them from putting it in the annular file.

Charlie Launsbach:  Yeah, like 78 percent of the bodies scanned over the annular file.  So what we did at Ariva to absolutely to advice our barter advance their agenda assets to the extreme, is we created this 5½ x 8½ postcard.  It’s 12 mil and it’s printable with aerial calefaction toner and Indigo accessories advanced and back, and it looks adequately standard.  But one of the altered things about this artefact is on the advanced of the postcard is a disposable 4×6 fabric.  And one of the things that this does for barter is now, aback we accept all this abstracts on people—this is my admired car, my alumni, or my admired toy for my kid—I can accord them a account of it and a advertisement on the aback so that now it aloof doesn’t go in the garbage; maybe that’s activity to go up on the refrigerator, or on my desk, or on my cabinet.

Cary Sherburne:  Oh, that’s actual cool, that’s actual cool.  And again the bonanza stickers?

Charlie Launsbach:  Well, the aforementioned thing.  What we created with that was now a printer can alarm up Ariva, we banal this at one of our six locations throughout the US, we accept 20 in the US and Canada, and one of our genitalia of our affairs with this was that we knew the demands of our customers, we accept to accept this in stock.  And this is all 12×8 format, bristles up.  So now a chump that wants somebody in Boston to get a sticker and somebody in New York to get this sticker can now book their own bonanza stickers in house.  Traditionally, they consistently had to accelerate that out and they couldn’t use what they had in house.  Now not alone can they aftermath a sticker, but afterwards the sticker is acclimated the aback becomes a advertisement or a business piece.  And this artefact is absolutely altered because it’s outdoor, it’s indoor, it’s waterproof, it can be removed several, several times on abounding altered substrates.

Cary Sherburne:  Oh, that’s great, because you abhorrence that bonanza sticker that you’re accepting to scrape off with a razor blade, right?

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Charlie Launsbach:  That’s correct.

Cary Sherburne:  So with these altered materials, acutely they’re activity to apparently be a little pricier than apparent account paper, right.  And I admiration if you could allocution a little bit about what you’re seeing in the bazaar about how bodies are administration appraisement strategies for these kinds of things.

Charlie Launsbach:  Well, at aboriginal glance—and one of our barter that we formed with on one of the aboriginal applications for this, commonly consistently had a business attack every year and they would book a letter, book a magnet, book an envelope, and being it all together.  And at first, this artefact ability attending a little bit like it’s expensive, but aback you put all that calm and now you can booty from the shelf, print, cut, and now it absolutely provides amazing ROI for customers.

Cary Sherburne:  So maybe added frequent, added relevant, added customized mailings?

Charlie Launsbach:  That’s the exact affair we’re attractive to…

Cary Sherburne:  And again they’re appraisement it based added on the amount to the chump than the cost-plus that they’re acclimated to, right?

Charlie Launsbach:  That’s correct.

Cary Sherburne:  Great.  So what abroad do you anticipate you’ll be bringing to us in the future?

Charlie Launsbach:  Well, we abide to advance with our barter and we accept 150 sales consultants about the US and Canada.  And one of the things they do is not aloof the off-the-stock articles that accomplish it so convenient, but we absolutely assignment with our barter on specific applications for their end users.  And that’s how best of these get created because if they’re acknowledged at one agenda book account provider, they’re usually acknowledged at another.  And we accept some added articles that are advancing to bazaar this year that we’re absolutely aflame about.

Cary Sherburne:  Great.  We’ll watch for those and I accept we can accumulate clue of that on arivanow.com.

Charlie Launsbach:  Yes.

Cary Sherburne:  Great.  Thank you.

Sandy Alexander Purchases Designer’s Press

Published: November 19, 2018

Jason Leonard, Director of Business Development for Sandy Alexander, announces that Designer’s Press in Orlando has been purchased by Sandy Alexander, which will re-brand the aggregation and aggrandize their wide-format capabilities.

Frank Clicks Paper

Published: November 16, 2018

Frank reviews “Introduction to Graphic Communication” by Harvey Levenson and John Parsons. This is added than a book. Using Ricoh’s Clickable Cardboard technology, it becomes a assistant on call. The argument and cartoon are amplified by abundant audio/video clips.

Roland Interviews Barter at SGIA Expo

Published: November 15, 2018

Andrew Oransky, President of Roland DGA, talks about how the aggregation took the befalling to account several barter at the SGIA Expo to bigger accept their businesses—and how Roland can advice them accomplish their goals.

InPrint Heads to Louisville

Published: November 14, 2018

Frazer Chesterman, Co-Founder of InPrint, previews the accessible InPrint 2019 automated press conference, which will booty abode April 9-11 in Louisville, Ky., and discusses some of the accepted trends in automated printing.

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Last Updated: November 19th, 2018 by admin
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