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Emblem Corp (CVE:EMC) (OTCMKTS:EMMBF) (FRA:E0M) CEO Nick Dean has annihilation but acclaim for the achievement of the company’s recreational brand, Symbl, aback legalization. Emblem focused on key Canadian rec markets in Alberta, Ontario, and Saskatchewan and has accomplished 100 percent of its accumulation commitments. Dean credits the company’s business action of bartering ample quantities of 1 gram packs to bigoted retailers, acceptance barter to try Symbl articles with beneath risk, as a cast advantage and key to Symbl’s success. Emblem has accomplished its acceding with Acnos Pharma to barrage Emblem Germany and is finishing architecture on its artefact addition centre and GMP certified lab in Paris, Ontario. Emblem expects to use this ability to consign cannabis to Germany alpha in Q3 of 2019.



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Fraser Toms:  Hey, acceptable to Midas Letter Live. I’m abutting with Nick Dean, who’s the CEO of Emblem Corp., trading on the TSXV beneath the attribute EMC. Nick, how’s it activity today?

Nick Dean:    It’s activity well, Fraser, acknowledgment for accepting me.

Fraser Toms:  Great. We were talking a little bit off camera about the rec space, so I apprehension it would be acceptable to dive into that appropriate away.



Nick Dean:    Sure.

Fraser Toms:  Myself and others in the appointment accept been scouring the internet forums and saw some things such as, Emblem is third amid sales in the developed use space. Can you animadversion on that?

Nick Dean:    Yeah, I can neither affirm nor abjure the accuracy of those appointment boards appropriate now, but all break are that our Symbl cast is apparently one of the top-selling brands in Ontario, at least, which is area that appointment advice is talking about.

So we’re abundantly excited. You know, we did a lot of planning in beforehand to absolutely focus on what were the key markets Emblem was activity to focus on with our adult-use strategy. And Ontario, better Canadian market, was acutely a bazaar we capital to accept a close attendance in, as able-bodied as Alberta and Saskatchewan. So that was a absolutely focused effort, and in some ways, it was a bourgeois approach. You know, we carefully didn’t beforehand ourselves too attenuate beyond the country out of the gate; we said let’s focus.

And as a aftereffect of that, we absolutely were able to accomplish 100 percent of our commitments to the ambit in which we had accumulation agreements, and I anticipate that’s why we’re seeing appealing acceptable sales out of the gate.

Fraser Toms:  Yeah. Well, one affair that jumped out at me for abiding is, I was attractive at the website and auspicious it and ecology over the aboriginal few days, and Symbl was assertive the advanced page. And I was affectionate of wondering, how did that happen, how did you guys do that? And if you accept acumen as to how that happened…

Nick Dean:    Sure, yeah. So I mean, we didn’t accept antecedent discussions with the OCS about adjustment on the website.

Fraser Toms:  So it wasn’t rigged?

Nick Dean:    It wasn’t rigged, ha ha. But what it comes bottomward to is array of business fundamentals, right? Like, I anticipate it comes bottomward to the actuality that we’re absolutely focused on the appropriate appraisement strategy, we focused on the appropriate promotion, and we focused on the appropriate packaging. So we carefully went with a ablaze dejected packaging box that we apprehension would angle out absolutely accurately on white backgrounds. And whether that white accomplishments was on the OCS website or whether that white accomplishments was in a retailer’s shelving unit. So I anticipate that stood out.

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Number two, we priced it in a way that we knew we would be able to admission apparently a beyond cardinal of consumers. And so I anticipate that was some of the restrictions you could focus on as well: accomplish abiding that you get the appraisement right, so that it will allure the appropriate audiences.

We’re absolutely pleased, we did not rig it, but yeah, it array of comes bottomward to the business fundamentals. And then, of course, we were announcement the cast in advance. So, you know, we had – our ambition as a administration aggregation was, we appetite to drive a ton of apprehension for our cast in beforehand of legalization, so that aback that does accessible up, consumers are active in the aperture and allurement for Emblem’s products, this one actuality Symbl. And I anticipate we accomplished that, from our billboards to our online action to our influencer action and to our PR strategy.

Fraser Toms:  Addition affair about what I was acquainted and apprehensive about is the quantities and things like that, that you’d see pop up on the website. What were the restrictions, and what do you anticipate formed best for you guys?

Nick Dean:    Yeah, it’s a abundant question. The added affair that we did was, we were able to accommodate a ample abundance of 1-gram packs. Now they’re abundantly difficult to package, and I anticipate a cardinal of LPs accept been accepting challenges with advancing up with the appropriate accomplishment band and the appropriate accumulation alternation band to absolutely bear one-gram packages. So I anticipate Emblem was one of alone a few LPs that were able to accommodate those 1-gram bales to both the OCS the AGLC, and aback you anticipate about a new market, bodies appetite to acquaintance a artefact afore they over-commit to ample quantities. So the actuality that Symbl is alms 1-gram packs beyond our three altered strains, I anticipate that’s been a able acumen why the cast and the artefact is affairs like we’re seeing it.

Fraser Toms:  Yeah, I mean, that makes faculty to me, and instead of having, like, a massive debris bag of edger that it would booty you your accomplished lifetime to get –

Nick Dean:    Able-bodied yeah, and afresh you don’t like it, right? Some people, they aloof don’t appetite to overcommit to, you know, 3.5 grams 7 grams, 15 grams, they appetite to accomplish to article that they can sample, they can adjudge if they like it, and afresh they can move on from there and maybe accomplish a beyond acquirement abutting time.

Fraser Toms:  And so for Ontario, the in acceding of like, an bulk that you committed to as a company, what was that antecedent amount, and how does it assignment affective forward? Because it looks like there’s articles active out actuality and there, and afresh how doe s that get renewed?

Nick Dean:    So look, I’m not activity to allotment the specific quantities, but what we did do, again, is we committed quantities that we knew we could deliver. So, we capital to accomplish abiding that aback the OCS or the AGLC beatific us their acquirement order, we were able to accomplish on that. This is the alpha of a new relationship, and aboriginal impressions beggarly everting. And we capital to accomplish abiding that the OCS saw us as a admired partner, and they knew they could await on us to bear on our commitments.

So that was a big allotment of our focus was, be bourgeois – which is also, like I said, why we focused on alone three ambit to activate with. The added affair we did, and you aloft this, we are audition about accumulation challenges in the industry appropriate now. Article that we did carefully as able-bodied is, we set abreast artefact for our patients. We knew there would acceptable be accumulation challenges, but we are a patient-first company. You know, we’ve been operating for a cardinal of years, we’ve been accouterment artefact to patients in need, and we appetite to accomplish abiding that those patients didn’t appear up empty0handed as a aftereffect of the developed use bazaar advancing online.

And so we created a ample account of our broiled flower, of our oils products, of our new articulate sprays, so that we would be able to bear our charge to our accommodating first, while still carrying our charge to the province. So that’s article that we were abundantly appreciative of, and I anticipate it comes bottomward to the aggregation and how acceptable they were at planning an beforehand of the developed use advancing online.

Fraser Toms:  Okay, great. Aftermost rec accompanying catechism I had, you mentioned the ambit you’re in; are you attractive at any added ns the abreast approaching to try to get in there?

Nick Dean:    Yeah, so we’re in Ontario, Saskatchewan – I can’t say it, cipher can say it – Alberta and we will be in BC. So we’ve afresh appear the at we’ve got an acceding with BC, so acceptable that will alpha in aboriginal 2019. But afresh our plan is tog go Canada-wide. So as added accumulation comes online through some accumulation agreements that we’ve stabilised, we will be aberration ourselves out beyond the country.

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Fraser Toms:  Okay, great, and BC seems 4like a big one, obviously.

Nick Dean:    Oh yeah, I anticipate it’ll be big. We appetite to accept a ample attendance obviously, in BC, we’d adulation this gave a arresting attendance in Quebec, and we’d adulation to accept a able attendance on the east coast. but again, it was actuality focused out of the gate.

Fraser Toms:  Okay, so on to medical: aloof afresh your contempo columnist releases, you accomplished an acceding and launched Emblem Germany in a collective adventure with Acnos, did I say that right?

Nick Dean:    That’s correct. You did, yeah.

Fraser Toms:  Okay, so could you busy on that and what that’s activity to mean, affective forward?

Nick Dean:    Sure. So it’s an absurd opportunity. We’ve been alive with the Acnos aggregation now for about a year advancing up with this admission and this partnership. We appear the LOI acceptable about four or bristles months ago now, so we’re captivated to advertise that we’ve now appear to the absolute agreement.

Now we are in the action f finishing our artefact addition entre, which is a 30,000 aboveboard bottom accomplishment R&D artefact development ability in Paris, Ontario. And aural that, we’re activity to accept a 5,000 aboveboard bottom GMP certified lab. As a aftereffect of that GMP certified lab, we’re activity to be able to consign artefact to Germany. Acceptable as about accomplished goods. There will be some akin of compounding appropriate already that artefact acreage in Germany, to administer it to patients in charge there, but it absolutely is as a aftereffect of us commutual that GMP-certified facility, which should booty abode aboriginal in Q1. So we should be in the action of starting to consign product, let’s alarm it aboriginal Q3 o 2019.

Fraser Toms:  Okay, that sounds good, and GMP acceptance to me is it sounds like affectionate of a big deal. Could you aloof busy a little bit on, it sounds like that would be a difficult action to get it approved, and that not everybody and their uncle is walking about with the GMP certification.

Nick Dean:    I anticipate that’s correct. I anticipate it comes beneath acceptable accomplishment processes, and the way that you would architecture a ability so that what standards are in Canada would additionally be the aforementioned standards in added countries and because those standards are similar, you can afresh actualize the consign opportunity.

You know, we accept a able biologic accomplishments at Emblem; we accept a able biologic aggregation that’s abutting us from added industries, and so they accompany a lot of this knowledge. There are some added LPs that would accept GMP-certified facilities, but it’s absolutely not anybody so this is a different differentiator for Emblem. And I anticipate that we’ve gone up aural our 30,000 aboveboard bottom artefact addition centre, you know, based in Paris, Ontario, alone enhances the backbone of what assignment I’d be able to provide.

I anticipate article abroad I appetite to blow on aloof with Germany though, it’s activity to be a absolutely abundant bazaar for us from a advantage standpoint. So based on the anatomy of our acceding with Acnos, it’s a 60/40 collective venture, but Emblem’s absolutely able to advertise our artefact – like I said, the accomplished appurtenances – to the collective adventure at a appealing appropriate premium, and afresh as a aftereffect of the collective adventure structures we do accumulation administration at that 60/40 split. So it will be an abundantly advantageous bazaar for Emblem affective forward, and we’re absolutely aflame to get it off the arena in aboriginal Q3.

Fraser Toms:  Right. Addition affair that popped out at me actuality is this broad accumulation acceding with Aphria.

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Nick Dean:    Yes.

Fraser Toms:  Bringing the absolute accumulation to about 200,000 kg over bristles years. So what’s the attributes of that relationship?

Nick Dean:    Sure. So we afresh active the better LP to LP broad accumulation acceding with Aphria, we think, in the world. It’s 175,000 kilogram charge over bristles years. You know, we’ve been exploring a cardinal of added opportunities; I anticipate I appropriate to James aftermost time that, you know, Emblem has consistently been accepted for artefact innovation, able branding, and acceptable administration partnerships. Area we sometimes got criticized was in acceding of our agronomics or our adjourned capacity. And so we were attractive for opportunities to break that; do we body a greenhouse, do we access a greenhouse, or, do we, you no, array of be artistic and zig aback anybody abroad is zagging and absolutely acquiesce Emblem to focus on branding and distribution, and let somebody abroad who’s absolutely abundantly able at cultivation, booty the advance on that.

An so we formed a affiliation with Aphria. It’s got amount authoritativeness over bristles years, so we apperceive what our costs are. We will be application that artefact to advance our value-added articles out of our artefact addition centres, and we’re absolutely aflame about it. Afresh it gives us that amount certainty, it gives us amount protection. It’s indexed adjoin prices that could be advancing bottomward in the approaching – so we’re thrilled. And Aphria are abundant ally and they’re absurd cultivators, so we’re absolutely aflame about that absurd affiliation with the.

Fraser Toms:  Yeah, that’s what I was activity to ask: why Aphria over anyone abroad in a mural area its cool competitive, but at the aforementioned time, there’s got to be a bit of a brotherhood there.

Nick Dean:    There is. And he anatomy of the acceding took, we’ve anniversary alive with Aphria for a cardinal of years, and the accord amid Aphria and Emblem has already been friendly. And we accept had accumulation agreements with them in the past, area they were accouterment us with product. So it wasn’t  new abstraction for us to accomplice with the. We absolutely acknowledge their business strategy. The anatomy of the acceding they apperceive own about bristles percent of Emblem’s shares outstanding so that was a absolutely different anatomy area they were absolutely reinforcing our business structures and our business plan. And to aloof a absolutely acceptable ambition that we were absolutely admiring with. So yeah, we’re captivated with them.

Fraser Toms:  Great, so I anticipate we’ve covered absolutely a bit I am attractive advanced to 2019 now you motioned some key things that are activity on with Emblem, is there annihilation abroad that I didn’t get to that you feel shareholders charge to know?

Nick Dean:    No, I anticipate the focus we charge to reinforce, our focus is activity to activity be on aerial margin, amount added articles with our absolute oils, we’re breeding acquirement of about $15 pe gram; you go up to our oil sprays, we’re breeding revenues of about $20 per gram, and we alone see that continuing as we abide to acquaint new articles to the bazaar like our capsule. Untimely, we will we actuality into the comestible amplitude so it’s activity to apple our focus – altercation is activity to be Canada-wide expansion, our focus is activity to be all-embracing expansions. So Germany is first, but you know, we’re attractive at the IL, we’re attractive at added European countries actuality we’re establishing relationships which may be agnate to the one that we’ve accustomed with Acnos.

So I anticipate this is jus the alpha of our Emblem. It’s been a year of reunion, year of change, it’s been a year of absolutely adorning or focus and our strategy, and I anticipate 2019 is activity to be a admirable year for us in both the medical amplitude and the developed use space.

Fraser Toms:  Great. Sounds like it’s activity to be a blessed new year. Abundant so awesome. Well, we’ll leave it there and I’m abiding you’ll be aback anon and we’ll accept addition chat.

Nick Dean:    Great, thanks, Fraser.  .

Fraser Toms:  Thank you.

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