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The millions of dots on the map trace highways, ancillary streets and bike trails — anniversary one afterward the aisle of an bearding cellphone user.

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One aisle advance addition from a home alfresco Newark to a adjacent Planned Parenthood, actual there for added than an hour. Addition represents a being who campaign with the ambassador of New York during the day and allotment to Long Island at night.

Yet addition leaves a abode in upstate New York at 7 a.m. and campaign to a average academy 14 afar away, blockage until backward afternoon anniversary academy day. Alone one being makes that trip: Lisa Magrin, a 46-year-old algebraic teacher. Her smartphone goes with her.

An app on the accessory aggregate her breadth information, which was again awash afterwards her knowledge. It recorded her abode as generally as every two seconds, according to a database of added than a actor phones in the New York breadth that was advised by The New York Times. While Ms. Magrin’s character was not appear in those records, The Times was able to calmly affix her to that dot.

The app tracked her as she went to a Weight Watchers affair and to her dermatologist’s appointment for a accessory procedure. It followed her hiking with her dog and blockage at her ex-boyfriend’s home, advice she begin disturbing.

“It’s the anticipation of bodies award out those affectionate capacity that you don’t appetite bodies to know,” said Ms. Magrin, who accustomed The Times to assay her breadth data.

Like abounding consumers, Ms. Magrin knew that apps could clue people’s movements. But as smartphones accept become all-over and technology added accurate, an industry of affair on people’s circadian habits has advance and developed added intrusive.

By Michael H. Keller and Richard Harris | Satellite adumbration by Mapbox and DigitalGlobe

At atomic 75 companies accept anonymous, absolute breadth abstracts from apps whose users accredit breadth casework to get bounded account and acclimate or added information, The Times found. Several of those businesses affirmation to clue up to 200 actor adaptable accessories in the United States — about bisected those in use aftermost year. The database advised by The Times — a sample of advice aggregate in 2017 and captivated by one accession — reveals people’s campaign in amazing detail, authentic to aural a few yards and in some cases adapted added than 14,000 times a day.

[Learn how to stop apps from tracking your location.]

These companies sell, use or assay the abstracts to baby to advertisers, retail outlets and alike barrier funds gluttonous insights into customer behavior. It’s a hot market, with sales of location-targeted announcement extensive an estimated $21 billion this year. IBM has gotten into the industry, with its acquirement of the Acclimate Channel’s apps. The amusing arrangement Foursquare adapted itself as a breadth business company. Prominent investors in breadth start-ups accommodate Goldman Sachs and Peter Thiel, the PayPal co-founder.

Businesses say their absorption is in the patterns, not the identities, that the abstracts reveals about consumers. They agenda that the advice apps aggregate is angry not to someone’s name or buzz cardinal but to a altered ID. But those with admission to the raw abstracts — including advisers or audience — could still analyze a being afterwards consent. They could chase addition they knew, by pinpointing a buzz that consistently spent time at that person’s home address. Or, alive in reverse, they could attach a name to an bearding dot, by seeing area the accessory spent nights and application accessible annal to bulk out who lived there.

Many breadth companies say that back buzz users accredit breadth services, their abstracts is fair game. But, The Times found, the explanations bodies see back prompted to accord permission are generally abridged or misleading. An app may acquaint users that acceding admission to their breadth will advice them get cartage information, but not acknowledgment that the abstracts will be aggregate and sold. That acknowledgment is generally active in a ambiguous aloofness policy.

“Location advice can accede some of the best affectionate capacity of a person’s activity — whether you’ve visited a psychiatrist, whether you went to an A.A. meeting, who you ability date,” said Senator Ron Wyden, Democrat of Oregon, who has proposed bills to absolute the accumulating and auction of such data, which are abundantly able in the United States.

“It’s not appropriate to accept consumers kept in the aphotic about how their abstracts is awash and aggregate and again leave them clumsy to do annihilation about it,” he added.

After Elise Lee, a assistant in Manhattan, saw that her accessory had been tracked to the capital operating allowance at the hospital area she works, she bidding affair about her aloofness and that of her patients.

“It’s actual scary,” said Ms. Lee, who accustomed The Times to appraise her breadth history in the abstracts set it reviewed. “It feels like addition is afterward me, personally.”

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The adaptable breadth industry began as a way to adapt apps and ambition ads for adjacent businesses, but it has morphed into a abstracts accumulating and assay machine.

Retailers accessory to tracking companies to acquaint them about their own barter and their competitors’. For a web academy aftermost year, Elina Greenstein, an controlling at the breadth accession GroundTruth, mapped out the aisle of a academic customer from home to assignment to appearance abeyant audience how tracking could accede a person’s preferences. For example, addition may chase online for advantageous recipes, but GroundTruth can see that the being generally eats at fast-food restaurants.

“We accessory to accept who a being is, based on area they’ve been and area they’re going, in adjustment to admission what they’re activity to do next,” Ms. Greenstein said.

Financial firms can use the advice to accomplish advance decisions afore a accession belletrist balance — seeing, for example, if added bodies are alive on a branch floor, or activity to a retailer’s stores.

By Michael H. Keller | Adumbration by Google Earth

Health affliction accessories are amid the added adorable but adverse areas for tracking, as Ms. Lee’s acknowledgment demonstrated. Acquaint All Digital, a Long Island announcement close that is a applicant of a breadth company, says it runs ad campaigns for claimed abrasion attorneys targeting bodies anonymously in emergency rooms.

“The book ‘1984,’ we’re affectionate of active it in a lot of ways,” said Bill Kakis, a managing accomplice at Acquaint All.

Jails, schools, a aggressive abject and a nuclear ability bulb — alike abomination scenes — appeared in the abstracts set The Times reviewed. One person, conceivably a detective, accustomed at the armpit of a late-night assassination in Manhattan, again spent time at a adjacent hospital, abiding again to the bounded badge station.

Two breadth firms, Fysical and SafeGraph, mapped bodies accessory the 2017 presidential inauguration. On Fysical’s map, a ablaze red box abreast the Capitol accomplish adumbrated the accepted breadth of President Trump and those about him, cellphones pinging away. Fysical’s arch controlling said in an email that the abstracts it acclimated was anonymous. SafeGraph did not accede to requests for comment.

By Michael H. Keller | Adumbration by Google Earth

More than 1,000 accepted apps accommodate location-sharing cipher from such companies, according to 2018 abstracts from MightySignal, a adaptable assay firm. Google’s Android arrangement was begin to accept about 1,200 apps with such code, compared with about 200 on Apple’s iOS.

The best abounding accession was Accede Mobile, based in North Carolina, which had location-gathering cipher in added than 500 apps, including abounding that accommodate bounded news. A Accede agent said that the acceptance of its cipher showed that it helped app developers accomplish ad money and consumers get chargeless services.

To appraise location-sharing practices, The Times activated 20 apps, best of which had been flagged by advisers and industry assembly as potentially administration the data. Together, 17 of the apps beatific exact breadth and breadth to about 70 businesses. Absolute breadth abstracts from one app, WeatherBug on iOS, was accustomed by 40 companies. Back contacted by The Times, some of the companies that accustomed that abstracts declared it as “unsolicited” or “inappropriate.”

WeatherBug, endemic by GroundTruth, asks users’ permission to aggregate their breadth and tells them the advice will be acclimated to personalize ads. GroundTruth said that it about beatific the abstracts to ad companies it formed with, but that if they didn’t appetite the advice they could ask to stop accepting it.

By Michael H. Keller | Satellite adumbration by Mapbox and DigitalGlobe

The Times additionally articular added than 25 added companies that accept said in business abstracts or interviews that they advertise breadth abstracts or services, including targeted advertising.

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[Read added about how The Times analyzed breadth tracking companies.]

The advance of this advice raises questions about how deeply it is handled and whether it is accessible to hacking, said Serge Egelman, a computer aegis and aloofness researcher affiliated with the University of California, Berkeley.

“There are absolutely no consequences” for companies that don’t assure the data, he said, “other than bad columnist that gets abandoned about.”

Companies that use breadth abstracts say that bodies accede to allotment their advice in barter for customized services, rewards and discounts. Ms. Magrin, the teacher, acclaimed that she admired that tracking technology let her almanac her jogging routes.

Brian Wong, arch controlling of Kiip, a adaptable ad close that has additionally awash bearding abstracts from some of the apps it works with, says users accord apps permission to use and allotment their data. “You are accepting these casework for chargeless because advertisers are allowance monetize and pay for it,” he said, adding, “You would accept to be appealing absent if you are not acquainted that this is activity on.”

But Ms. Lee, the nurse, had a altered view. “I assumption that’s what they accept to acquaint themselves,” she said of the companies. “But appear on.”

Ms. Lee had accustomed apps on her iPhone admission to her breadth alone for assertive purposes — allowance her acquisition parking spaces, sending her acclimate alerts — and alone if they did not announce that the advice would be acclimated for annihilation else, she said. Ms. Magrin had accustomed about a dozen apps on her Android buzz admission to her abode for casework like cartage notifications.

But it is accessible to allotment advice afterwards acumen it. Of the 17 apps that The Times saw sending absolute breadth data, aloof three on iOS and one on Android told users in a alert during the permission action that the advice could be acclimated for advertising. Alone one app, GasBuddy, which identifies adjacent gas stations, adumbrated that abstracts could additionally be aggregate to “analyze industry trends.”

More archetypal was theScore, a sports app: Back bidding users to admission admission to their location, it said the abstracts would advice “recommend bounded teams and players that are accordant to you.” The app anesthetized absolute coordinates to 16 announcement and breadth companies.

A agent for theScore said that the accent in the alert was advised alone as a “quick addition to assertive key artefact features” and that the abounding uses of the abstracts were declared in the app’s aloofness policy.

The Acclimate Channel app, endemic by an IBM subsidiary, told users that administration their locations would let them get alone bounded acclimate reports. IBM said the subsidiary, the Acclimate Company, discussed added uses in its aloofness action and in a abstracted “privacy settings” area of the app. Advice on announcement was included there, but a allotment of the app alleged “location settings” fabricated no acknowledgment of it.

The app did not absolutely accede that the accession had additionally analyzed the abstracts for barrier funds — a pilot affairs that was answer on the company’s website. An IBM agent said the pilot had ended. (IBM adapted the app’s aloofness action on Dec. 5, afterwards queries from The Times, to say that it ability allotment aggregated breadth abstracts for bartering purposes such as allegory bottom traffic.)

Even industry assembly accede that abounding bodies either don’t apprehend those behavior or may not absolutely accept their blurred language. Behavior for apps that carry breadth advice to advice advance firms, for instance, accept said the abstracts is acclimated for bazaar analysis, or artlessly aggregate for business purposes.

“Most bodies don’t apperceive what’s activity on,” said Emmett Kilduff, the arch controlling of Eagle Alpha, which sells abstracts to banking firms and barrier funds. Mr. Kilduff said albatross for acknowledging with data-gathering regulations fell to the companies that calm it from people.

Many breadth companies say they voluntarily booty accomplish to assure users’ privacy, but behavior alter widely.

For example, Sense360, which focuses on the restaurant industry, says it scrambles abstracts aural a 1,000-foot aboveboard about the device’s almost home location. Addition company, Factual, says that it collects abstracts from consumers at home, but that its database doesn’t accommodate their addresses.

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By Michael H. Keller | Satellite adumbration by Mapbox and DigitalGlobe

Some companies say they annul the breadth abstracts afterwards application it to serve ads, some use it for ads and canyon it forth to abstracts accession companies, and others accumulate the advice for years.

Several bodies in the breadth business said that it would be almost simple to bulk out alone identities in this affectionate of data, but that they didn’t do it. Others appropriate it would crave so abundant accomplishment that hackers wouldn’t bother.

It “would booty an astronomic bulk of resources,” said Bill Daddi, a agent for Cuebiq, which analyzes bearding breadth abstracts to advice retailers and others, and aloft added than $27 actor this year from investors including Goldman Sachs and Nasdaq Ventures. Nevertheless, Cuebiq encrypts its information, logs agent queries and sells aggregated analysis, he said.

There is no federal law attached the accumulating or use of such data. Still, apps that ask for admission to users’ locations, bidding them for permission while abrogation out important capacity about how the abstracts will be used, may run afield of federal rules on ambiguous business practices, said Maneesha Mithal, a aloofness official at the Federal Trade Commission.

“You can’t cure a ambiguous just-in-time acknowledgment with advice in a aloofness policy,” Ms. Mithal said.

Apps anatomy the courage of this new breadth abstracts economy.

The app developers can accomplish money by anon affairs their data, or by administration it for location-based ads, which command a premium. Breadth abstracts companies pay bisected a cent to two cents per user per month, according to action belletrist to app makers advised by The Times.

Targeted announcement is by far the best accepted use of the information.

Google and Facebook, which boss the adaptable ad market, additionally advance in location-based advertising. Both companies aggregate the abstracts from their own apps. They say they don’t advertise it but accumulate it for themselves to personalize their services, advertise targeted ads beyond the internet and clue whether the ads advance to sales at brick-and-mortar stores. Google, which additionally receives absolute breadth advice from apps that use its ad services, said it adapted that abstracts to accomplish it beneath exact.

Smaller companies attempt for the blow of the market, including by affairs abstracts and assay to banking institutions. This articulation of the industry is baby but growing, accepted to ability about $250 actor a year by 2020, according to the bazaar analysis close Opimas.

Apple and Google accept a banking absorption in befitting developers happy, but both accept taken accomplish to absolute breadth abstracts collection. In the best contempo adaptation of Android, apps that are not in use can aggregate locations “a few times an hour,” instead of continuously.

Apple has been stricter, for archetype acute apps to absolve accession breadth capacity in pop-up messages. But Apple’s instructions for autograph these pop-ups do not acknowledgment announcement or abstracts sale, alone appearance like accepting “estimated biking times.”

A agent said the accession mandates that developers use the abstracts alone to accommodate a account anon accordant to the app, or to serve announcement that met Apple’s guidelines.

Apple afresh shelved affairs that industry assembly say would accept decidedly concise breadth collection. Aftermost year, the accession said an accessible adaptation of iOS would appearance a dejected bar onscreen whenever an app not in use was accepting admission to breadth data.

The altercation served as a “warning shot” to bodies in the breadth industry, David Shim, arch controlling of the breadth accession Placed, said at an industry accident aftermost year.

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After analytical maps assuming the locations extracted by their apps, Ms. Lee, the nurse, and Ms. Magrin, the teacher, anon bound what abstracts those apps could get. Ms. Lee said she told the added operating-room nurses to do the same.

“I went through all their phones and aloof told them: ‘You accept to about-face this off. You accept to annul this,’” Ms. Lee said. “Nobody knew.”

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